SYP conference speakers

Opening Debate: Foreword to the Future: What next for publishing?

Chaired by: Angus Phillips, Oxford International Centre for Publishing Studies

Angus Phillips is Director of the Oxford International Centre for Publishing Studies at Oxford Brookes University. He has degrees from Oxford and Warwick Universities, and many years’ experience in the publishing industry including running a trade and reference list at Oxford University Press. He has acted as consultant to a variety of publishing companies, and trained publishing professionals from the UK and overseas in editorial, marketing and management. Angus is the author, with Giles Clark, of Inside Book Publishing (2008); and the editor, with Bill Cope, of The Future of the Book in the Digital Age (2006) and The Future of the Academic Journal (2009). He is the editor-in-chief of the publishing journal Logos.

Chris Meade, Institute of the Future of the Book

Chris is Director of if:book uk, the think and do tank linked to the Institute for the Future of the Book in New York, if:book Australia and if:lire in Paris. He has previously been CEO of Booktrust and the Poetry Society. Chris is currently running the Unlibrary Cafe, a creative community making transmedia reading experiences. Other if:book projects include research on the use of Winged Chariot's book apps in schools; developing the Young Poets Network with the Poetry Society; HOTBOOK and other immersive resources for schools.

Chris runs training and gives talks on the digital publishing and the Amplified Author.

twitter: @ifbook / www.futureofthebook.org.uk

Alastair Horne, Innovations Manager, CUP

Alastair is Innovations Manager at Cambridge University Press, where he's responsible for prototyping new types of product and monitoring developments within the industry. He is the author of the forthcoming Media Futures report on the Future of Publishing, and writes regularly for FutureBook, the Bookseller's digital publishing blog.

Prior to working in publishing, Alastair lived in Japan for three years, teaching English at Kyushu University. He continues to work on a PhD thesis on novels about novelists, and is currently writing a musical about the assassination of Trotsky, and a novel about a Parisian grave.

Kay Peddle, Kim Scott Walwyn Prize Winner 2011, Random House

Kay Peddle is an editor at The Bodley Head, an imprint within The Random House Group. In 2007, she graduated from Oxford Brookes with an MA in International Publishing and completed an internship at the World Bank in Washington. She started work at Random House as a Marketing Assistant and then moved across to the editorial department. In 2010, she launched Brain Shots - a series of short-form eBooks - and was long-listed for the British Council Young Publishing Entrepreneur of the Year award. In 2011, she won the Kim Scott Walwyn Prize. She is a judge for the Momaya Short Story competition. Before all this she did lots and lots of work experience.

Twitter: @kaypeddle and @TheBodleyHead
Website: www.vintage-books.co.uk

Publishing and the Media: Publicity in the 21st Century

Alison Baverstock, lecturer at King's College and author of How to Market Books

Alison has extensive experience of organising marketing conferences and addressing audiences. Recent commitments have included chairing conferences for the Publishers' Publicity Circle, the National Council for Voluntary Organisations and Marketing Week, and giving presentation to the Independent Publishers Guild, both Scottish and Irish Publishers' Associations and the Society of Women Writers. A booking to talk to the Society of Authors on marketing proved so popular that she ended up repeating it three further times! She enjoys and regularly undertakes guest and after-dinner speeches for publishing-related organisations.

Chiara Priorelli, Publicity and Online Marketing Manager at Allison & Busby

Chiara Priorelli has worked for 10 years in publishing and publicity. She was at HarperCollinsPublishers for four years, publicising primarily non-fiction titles from their Sport and Mind, Body & Spirit imprints - from cookbooks, fitness and self-help titles to celebrity autobiographies. For the past six years she has been Publicity & Online Marketing Manager at Allison & Busby, responsible for promoting their entire list of mostly fiction titles (including crime, saga, historical fiction, fantasy and young adult novels including the #1 Children's Bestselling Morganville Vampire series) and some non-fiction books. She also launched the current Allison & Busby website, and manages all online content including online book sales.

Digital Devices: A Future Format for Past Content

Max Whitby, Touch Press

Max Whitby is CEO of the digital publishing company Touch Press. He studied philosophy at Oxford University and then joined the BBC where he produced numerous Horizon and NOVA documentaries. He was involved in the BBC's pioneering Interactive Television Unit and headed an early collaboration between the BBC and Apple. Subsequently he co-led a management buy-out of this BBC group, forming a media publishing company that achieved a successful IPO in 1995. In 2004 Whitby made the radical decision to train formally as a scientist, and completed a PhD in chemistry at Imperial College in London. For the past decade he has collaborated closely with Theodore Gray designing and building elaborate periodic table displays and installations around the world. Their first iPad title - The Elements - resulted from this partnership and has become a digital publishing phenomenon. The Elements has sold 250,000 copies and led to the formation of Touch Press in April 2010. He co-produced the landmark literary iPad title The Waste Land with Henry Volans from Faber. Whitby is widely travelled, having filmed for the BBC, PBS and other TV companies in over 30 countries, including six memorable weeks in North Korea. He has received four BAFTA nominations and two BAFTA awards. He is passionately interested in natural history and has personally filmed every British bird, butterfly and bumblebee species for his natural history company BirdGuides Ltd.

Jonas Lennermo, Head of Innovation, ustwo™

Jonas is Head of Innovation at ustwo™. ustwo™ is a digital design studio based in Malmö and London, delivering user experiences as a digital partner to the world's leading brands including Sony, Sony Ericsson, Intel, H&M, Turner and J.P. Morgan.

Apart from client work, ustwo™ is also renowned for developing and launching its own publishing initiatives. Jonas will present the company’s vision on publishing innovation, as well as ustwo's latest product, Papercut, a publishing platform offering multi-sensory reading experiences for iPad users.

Right Now: The Changing World of Rights

Laurence Kaye, Digital and Media Law (lawyer behind Pottermore)

Laurie Kaye is an expert lawyer in the fields of digital law, intellectual property and media law. He is recognised in the independently researched "Chambers Guide to the UK Legal Profession, 2011" as a leader in the fields of Media Entertainment & Information Technology law. "He is personable and thoughtful, incredibly intelligent and ahead of the online game".

Laurie was one of the first lawyers in the UK to advise on Internet law. He combines cutting-edge legal work on digital media projects with strategic and policy-related work in the field of copyright and online law. He is copyright adviser to the European Publishers Council. From December 2008 to August 2010, Laurie served as a member of the Copyright Expert Panel appointed by the UK Strategic Advisory Board for Intellectual Property Policy.

Laurie advises and lectures regularly on digital media and e-commerce legal issues in Europe. He has worked closely on a number of key EU Directives, including the Copyright, Database and E-Commerce Directives. He also takes part regularly in copyright policy think tanks and roundtable discussions with policy makers and industry. Laurie is also a regular blogger on digital media law. Laurie founded Laurence Kaye Solicitors in 2002. The firm is now top ranked for client service in the Chambers Guide 2011 for 'Media & Entertainment' - "clients say the firm... delivers consistently good work so we have never been tempted to go elsewhere."

Lynette Owen, Author of Selling Rights and copyright Director of Pearson Education

Lynette Owen started her publishing career at Cambridge University Press and then worked at Pitman Publishing before joining Longman Group Ltd (now Pearson Education) in 1976 where she is now Copyright Director. The company is a major multinational publisher of educational, academic and professional books with offices worldwide. Lynette has responsibility for intellectual property policies and has long experience in licensing rights throughout the world.

She is the author of the standard UK book on licensing, Selling Rights (6/e Routledge 2009) and is the General Editor of and a contributor to Clark's Publishing Agreements: A Book of Precedents (8/e Bloomsbury Professional 2010). She regularly runs training courses on copyright and licensing in the United Kingdom and elsewhere, most recently in the Philippines, Korea, Malaysia and Brazil. In 2003 she was awarded the London Book Fair Lifetime Achievement Award for contributions to international publishing; in 2004 she was awarded the inaugural Kim Scott Walwyn Prize for achievements by women in publishing, and in 2009 she was awarded the Order of the British Empire for services to publishing and international trade in the Queen's New Year Honours list.

Designing the future: Effective design for the digital age

Damian Horner, Marketing strategist and chair of The Bookseller Cover Design Conference 2011

Damian worked in advertising and design for many years on accounts as diverse as Coca-Cola, Sony, Carling, and Honda. He was a co-founder of Mustoes, which became one of the UK's most successful advertising agencies before selling to a global network. Damian now works as a Marketing Strategist with clients that include Microsoft, Universal Records, Tesco and the European Union. He is also a specialist on the book industry having worked with Penguin, Harper Collins and Transworld. Current clients in this sector are Scholastic and Hachette. He also writes for The Bookseller and is a judge at the Book Industry Awards.

Alistair Tearne, Director of importedletters, an Oxford-based design consultancy

Alistair Tearne trained as a print designer at the Arts institute at Bournemouth. He worked at the BBC for four years first as an editorial web designer and later as Senior visual designer for the News and Sport website. He continues to run his own small, multi-disciplined design consultancy, importedletters, based in Oxford with clients in private, corporate and educational sectors.

The Social Network: A social media strategy to suit you

Paul Squires, Director of Perini Networks

Paul Squires is the Managing Director of Perini, an integrated digital business based in Oxford. It comprises of three brands, Perera (an agency covering digital, mobile and social media); Xpeso (an online display advertising solution for publishers), but is perhaps most well-known for Imperica, an online magazine covering the intersection of art, brands, advertising, and digital culture.

With its long-form editorial proposition that puts people first and is not afraid to be controversial, Imperica has covered topics including automata, dubstep, Facebook, photography, and cats with thumbs.

Euan Semple, Social Media Consultant

Euan Semple is one of the few people in the world who can turn the complex world of social networking into something we can all understand. And, at the same time, learn how to get the most from it. He is a one-man digital upgrade option for us all to download. This world is changing fast, but he makes sense of it because he understands that the core basics remain the same: community, learning, interaction. He is a master story-teller who offers a host of practical tales about how this new world can work for humans. Assuming, you are one.

Careers Clinic

Suzanne Collier, Bookcareers.com

Suzanne Collier from bookcareers.com has been described as THE person you need to talk to get ahead in book publishing. She gives careers advice to others, and is professionally trained in career development, careers advice and guidance. Having over 25 years in the industry, and in almost every department, in Academic as well as Trade publications, she understands the whole publishing business. Suzanne also has a huge connection with the SYP and still holds the record for being the youngest person ever to Chair the SYP, and the only person to Chair SYP London more than once (5 times in 10 years).

Ashleigh Terry, Atwood Tate

Ashleigh has five years' experience in publishing. Before joining Atwood Tate he worked with Oxford University Press as Sales Executive, promoting and selling practitioner titles into the academic markets. Prior to this he held the position of Sales Administrator at Cambridge University Press after being promoted from the Customer Services department. Within these roles he worked collaboratively with all areas of the business from editorial through to marketing, design and rights. He started his career in book selling for Waterstones, where he gained an excellent foundation in the commercial side of publishing. Ashleigh's main focus at Atwood Tate is on publishing jobs in Sales and Marketing, Publicity and Administrative, from graduates to mid-management.

Charlotte Smith MA CCIPD, Wiley

Charlotte Smith is a Human Resources (HR) Advisor; she has been with Wiley since 2007 providing a generalist HR service that includes recruitment and employee relations ensuring effective service delivery to the business at all times. One of the key elements of Charlotte's role is to provide a recruitment service to line managers, assisting in the advertising of vacancies, and the selection and appointment of new staff for a range of publishing and corporate vacancies at varied levels. Charlotte is a qualified HR professional and a chartered member of the CIPD (Chartered Institute of Personnel and Development) and has recently completed a masters degree in Human Resources Management. Prior to working for Wiley, Charlotte was the Resource and Development Manager with Polo Ralph Lauren, supporting the recruitment of sales staff within their stores.

Mel Cunningham, Inspired Selection

Mel joined Inspired Selection in 2008 and has experience in both book and journal publishing. Mel worked at Taylor & Francis and Five Mile Press and is responsible for a range of mid level publishing appointments in all locations outside of London. Mel holds the REC Certificate in Recruitment Practice.

Judy Irving, Inspired Selection

Judy Irving joined Inspired Selection in 2004 and has a Bachelor's degree with honours in Environmental Sciences, as well as a Master's degree in Palaeoecology. Judy has an editorial background, having worked in academic journal publishing, both in-house and on a freelance basis at Elsevier Science, Blackwell Publishing and Taylor & Francis. Judy has worked successfully on vacancies at mid-management level with a wide variety of clients across the UK. Judy holds the REC Certificate in Recruitment Practice.

Closing Debate: Piracy is a Crime: Do we accept it?

Dr Frances Pinter, Publisher Churchill Archive Online, Bloomsbury Academic

At the age of 23, was the first woman to establish her own publishing company in the UK. Pinter Publishers became a leader in the social sciences. Also founded the environmental studies imprint Belhaven Press and acquired the humanities imprint Leicester University Press. Subsequently, was invited by philanthropist and financier George Soros to devise multi-million dollar programmes supporting publishing and education in Central and Eastern Europe after the fall of Communism. Frances Pinter has extensive international experience as an entrepreneur and leader in the commercial and non-profit sectors. She has established companies, and advised others how to set up new operations and transform existing ones. She has acted as consultant to Creative Commons and ran a research project on alternative licencing practices in developing countries. Currently she is working on a project looking into the international intellectual property reform agenda. Bloomsbury Academic, a new imprint of Bloomsbury Publishers, appointed Frances as Publisher in 2008 as its founding publisher. This new venture makes original research-based publications available online free of charge on Creative Commons licences and pioneers new business models. Frances is now the publisher of the digitised Winston Churchill Archive collection online to be launched mid 2012.

Ben Horner, Anti-Piracy Coordinator, Pearson Education

Ben is the inaugural anti-piracy coordinator at Pearson Education, the world's largest educational publisher. His role involves dealing with the day-to-day queries of authors, using the Publishers Association's Copyright Infringement Portal to monitor the web for copyright infringements, and have them removed where necessary. He is a member of the PA's Digital Piracy Working Group, which brings publishers together to share information and devise innovative ways to fight digital piracy. He is also responsible for coordinating Pearson's involvement in any legal matters arising due to copyright infringement. Prior to working at Pearson, Ben was a member liaison at Copyright Agency Limited in Australia. It was here that he built up his copyright knowledge and was able to advise authors and businesses on how best to manage their copyright concerns.

Joscelyn Upendran, CEO of lovle and Public lead at Creative Commons

CEO of lovle. Passionate about accessible learning for all. Experienced lawyer and lecturer specialising in Business Development and Business law. Public lead at Creative Commons England and Wales, Creative Commons is a non-profit organisation that provides free copyright licences that can be used by the copyright owners to license their works to enable easier sharing of works. Instead of the "all rights reserved" effect of copyright, the owner of the copyright is able to use Creative Commons licences to allow more freedoms for reuse as they choose. E.g of Creative Commons licence use: OU's OpenLearn, MIT OpenCourseWare, the Whitehouse etc. (see www.creativecommons.org - UK site: www.creativecommons.org.uk)