SYP conference programme
Opening debate:
Foreword to the Future: What next for publishing?
Our opening discussion invites four expert panellists to imagine the world of publishing one year, five years and ten years from now and highlight what they think are the biggest challenges and opportunities to the publishers willing to face them.
This debate questions the function of publishing and its future. What roles will digital printing, distribution, brand and self-publishing play in this new world? What do Amazon and Apple have to do with the future of publishing? How will publisher’s business models reflect this? And if video killed the radio star, what must a publisher do to survive?
Speakers to be confirmed soon...
Closing debate:
Piracy is a Crime: Do we accept it?
As publishers go further into the digital wonderland, what are they doing to protect their material from being illegally distributed? Or are they encouraging it? Does DRM deter piracy or just consumers? What are the lessons to be learnt from the music and film industry? As Harry Potter finally enters the digital arena (legally at least) with the recent launch of Pottermore, how will he be protected?
Piracy: If it’s not Johnny Depp, does it need to be stopped?
Pitching Creative Commons versus DRM, our expert panel will share their experiences and present their answers to this digital dilemma.
Speakers to be confirmed soon...
Seminars and Workshops
Seminars:
1. Careers Clinic
Bring your CV, questions and concerns to our expert group of publishing recruitment specialists. They will be ready and waiting to vet your CV and offer advice and guidance as to how best to get your foot in the publishing door or how to climb that publishing ladder. Whether you’re work experience or experienced worker our specialists will talk you through what’s best for you.
2. Designing the future: Effective design for the digital age
Judging the book by its cover, the poster by its layout, the email by its font – your design is the first impression you make. From html to xml, outputting design effectively is a necessary tool no matter which department you work in. This seminar will alert you to the human psychology behind colour preference, leading, sans serif versus serif and image placement to make sure your message - whatever the format - isn’t lost in translation.
3. Right Now: The Changing World of Rights
Authors and agents, from Rowling to Wylie, are reclaiming rights in the digital era, but what gives them the right? As the nature of a book becomes less defined, can its contract stay rigid? This seminar will move beyond intellectual property and copyright to face the digital demons of lost clauses and loopholes that have shaken the modern world of rights.
4. The Social Network: A social media strategy to suit you
Tweet this! Who’s listening? You’ve been tagged. Who’s looking? RSS. Who’s feeding? These are the tools but how will you use them. This seminar will brief you on the various aspects of the social network and how you can use them most effectively to build a brand, promote a product or connect with customers.
5. Publishing and the Media: Publicity in the 21st Century
Press Alert! Get Richard and Judy to read your book on TV. Be reviewed by the The Guardian. Have your praises sung by Radio 4. This introductory seminar will show you how to get attention for your book by making modern media your friend. Learn how to use contacts, press releases and media packs in order to build an effective publicity campaign from scratch.
6. Digital Devices: A Future Format for Past Content
What can digital offer that print is lacking? This seminar will move beyond the jargon of XML and ePub and look at the capabilities that innovative digital formats can offer. The successful reinventions in app form of TS Eliot’s The Wasteland and Lewis Carroll’s Alice in Wonderland show that even classic texts can have a new future. Come view these apps in our Digital Device Playground and see how publishers are pushing the boundaries of what is considered a ‘book’. Let’s get digital!
